Terms of use

The AI Golf Coach application is in development, which makes a good deal of this document forward-looking, and we would rather flag that at the top than have you discover it halfway down. Where a paragraph below is written in the present tense about the application, read it as the terms that will govern it on the day it ships, published now so you can read them before you have anything invested in agreeing to them.

Behind all of it stands AI GOLF COACH PTY LTD, ACN 698 412 467, ABN 57 698 412 467, incorporated in Australia as a proprietary company and working out of New South Wales. It is not currently registered for GST. Where this page says "we" or "us", that is who it means, and where it says "you", it means whoever is reading the site or using the software.

Every route to us runs through hello@aigolfcoach.im. We do not publish a street address here. If you need to serve formal documents on the company, the registered office recorded against the ACN on the ASIC register is the address with effect for that, and it can be looked up there.

Using this website means accepting the parts of this page that concern the website. Installing the application, when there is one to install, will mean accepting the parts that concern the application, and you will be shown these terms before you can get that far rather than being deemed to have accepted them by inference.

If a term here does not suit you, the remedy is straightforward: stop using the site, and do not install the software when it appears. We are not able to negotiate individual variations, and nobody at this company has authority to give you a different deal by email.

The privacy policy and the cookie notice run alongside this page and form part of the same arrangement. Should this page and the privacy policy look like they disagree on the handling of personal information, follow the privacy policy.

Read it, quote it, link to it, print it, and send it to anybody you like. If you are writing about how phone-based swing analysis is marketed, and you want to quote the table on the home page against somebody else's claims, that is a use we would be pleased about and you do not need to ask.

What you may not do is scrape the site at a rate that degrades it for other people, try to get into any part of it that is not published, interfere with how it works, or reproduce it wholesale as though it were yours. None of that is unusual, and none of it is aimed at anybody who is simply reading.

What you get is a right to run the application on hardware you control, for your own golf: personal to you, shared with nobody, not transferable, and revocable. That is a licence to use it, not a sale of it, and it does not transfer ownership of the software to you.

Within that, you may film yourself as much as you like, keep the results, export them, and show them to your coach, your playing partners or the internet. You may not reverse engineer, decompile or disassemble the software except where a law says you may despite a term like this one, and you may not rent it, resell it, or run it as a service for other people.

You may use it commercially in the ordinary sense of a professional using a tool on their own swing or a coach using it alongside a lesson. What needs a conversation first is embedding it in a product of your own or making it the engine behind something you charge for, and that conversation starts at the address above.

This is the one obligation that decides whether the software is any use to you. A single lens infers depth from a flat picture, and how badly it infers depends almost entirely on where the phone was standing. On a tripod, square to a known line, at a decent frame rate, the output is worth reading. Handheld, at an angle, at thirty frames a second, much of it is not.

The application will read the frame rate out of the file and tell you what that rate rules out, and it will warn you when the camera position makes a figure unreliable. Those warnings are not decoration. If you ignore them and act on a number the software has told you not to trust, that is a decision you have made rather than a defect in the product.

We will keep saying which figures are measured and which are estimated, in the application and on this website. Holding up your side means reading that before you change your grip because a number moved.

Film yourself freely. Filming other people is different, and this is a term of use rather than a suggestion: do not record identifiable people without their agreement, and do not upload footage of somebody who would object to you having it. Ranges and practice bays are shared spaces, and the person two mats along has rights over their own image that are entirely independent of your subscription.

If you upload a recording, you are telling us that you were entitled to make it and entitled to send it to us. Where a clip has been sent to us that should not have been, we will act on a complaint from the person in it, including by deleting the recording, and we will do that without requiring them to establish any relationship with you.

Filming a child needs the agreement of a parent or guardian, and that holds whether the child is your own or somebody else's junior lesson happening in the next bay.

You own every recording you make. Uploading one to us transfers nothing. What you give us is the narrowest licence that lets us do the job you asked for: to store, process and analyse that recording so we can hand you back the result, and to keep it for the period shown on the upload screen.

That licence covers nothing else. It is not a licence to train models on your swing, which needs the separate consent described in the privacy policy and can be withdrawn. It is not a licence to publish your footage, to use it in marketing, to show it to another user, or to pass it to anybody outside the suppliers who run our infrastructure. When the recording is deleted, the licence is spent.

Analysis output built from your recording, meaning the timings, the landmark series and the derived figures, is yours to keep and export in the same way the video is.

The software, the models, the interface, the wording on this website and the name AI Golf Coach belong to the company or to whoever licensed them to us. Nothing on this page hands any of that to you beyond the right to use the product as described.

Product names belonging to other companies appear here and there in a descriptive sense, and they remain the property of their respective owners. We claim no association with any of them, and mentioning a phone, an operating system or a piece of measurement hardware is not a suggestion that its maker endorses us.

Believe something published here treads on your rights? Send a message headed Legal, naming the work, stating the claim, and telling us where to reach you. We would rather deal with that directly and quickly than by way of anyone's lawyers.

A camera and a model can tell you what a body did. Deciding what to change about it, in what order, for a particular person with particular joints and a particular history, is coaching, and a good coach will beat this software at that comfortably.

The intended use is between lessons: checking whether the thing your coach asked for has actually turned up in your swing. Treating the output as instruction, and rebuilding your action around a number without a coach in the loop, is outside what the product is for and is not something we can be responsible for the results of.

Club head speed, ball speed, spin rate, launch angle, smash factor, face angle at impact and carry distance are not produced by this software. They cannot be recovered honestly from a phone clip, and we do not print them. If you need those numbers, you need radar or a camera-based launch monitor, and we would rather tell you that than sell you a worse substitute.

Everything the software does produce falls into two groups, and the distinction is part of the product rather than a disclaimer buried at the bottom. Timing and in-picture position are measured. Joint angles and body rotation are estimated by a model and carry a confidence band. Nothing is presented as a precision instrument reading, and no output should be used to certify, grade or assess anybody.

AI Golf Coach is not a medical device, not a physiotherapy service, and not a substitute for either. It does not diagnose, treat, prevent or manage any injury, pain or condition, and it will not tell you that your back hurts because of the way you turn. It has not been assessed against any medical device framework, because it is not one and will not be presented as one.

Golf swing software sits one careless sentence away from clinical advice, and we have drawn that line deliberately rather than hoping to stay on the right side of it by accident. If something hurts, see a qualified health practitioner. If you have an injury, a condition, or any doubt about whether swinging a club is a good idea for you today, take that up with a person who is allowed to answer it.

Playing golf carries a risk of injury that exists with or without software involved. You take that risk on yourself, and using this application does not shift any part of it onto us.

Read this section before the one after it, because it governs how that one works. Australian Consumer Law, which is Schedule 2 to the Competition and Consumer Act 2010 (Cth), gives you guarantees that no contract can take away. A service has to be delivered with due care and skill, and has to suit whatever purpose you made known. Goods, including software supplied as a product, must be of acceptable quality and match their description.

Nothing on this page excludes, restricts or modifies those guarantees, and nothing here is meant to be read as trying to. Where a guarantee applies and we fail it, you are entitled to the remedy the statute gives you, which for a major failure includes a refund and compensation for reasonably foreseeable loss, and that entitlement operates whatever the rest of this document says.

One provision does let a supplier cap what it owes at re-supplying the service, or at paying whatever re-supply would cost. It is open only where the service is not the sort people ordinarily buy for personal, domestic or household use. An application people buy to look at their own golf swing is squarely the ordinary personal kind, so that cap is not open to us. We are telling you that rather than writing the clause in anyway and hoping you never check.

Subject entirely to the section above, here is the honest allocation. We are responsible for the software doing what we said it does, for handling your recordings the way the privacy policy describes, and for the accuracy of the claims we make about what a single camera can and cannot see.

We are not responsible for what happens to your golf. If you change your swing based on the output and play worse, lose a competition, miss a qualifying score or take a lesson you did not need, that is not something we can carry. We are not responsible for a figure that was wrong because the camera was in the wrong place after the software warned you it was. We are not responsible for the acts of your coach, your club, a facility you filmed in, or any third party whose service you reached through ours.

So far as the law leaves us any room to limit anything, indirect and consequential loss sit outside what we carry, as do lost profit, lost opportunity, and the disappearance of recordings you kept no copy of. Keep your own copies of anything that matters to you: that is good practice with any software, and it is cheap insurance here because the clips live on your phone in the first place.

We do not offer an uptime commitment, and we would be inventing one if we did. Server-side analysis may be unavailable for maintenance, because something has broken, or because a supplier has had a bad day. Local analysis keeps working when our servers do not, which is one of the quieter benefits of doing the work on your handset.

Features described anywhere on this website are being designed rather than demonstrated, and none of the figures or screens described are screenshots of a finished build. Some of it will change as we find out what actually works, and where something on this site turns out to be wrong once the first build lands, the site is what changes.

Any pre-release, beta or early access build is provided as it stands. It will have defects, it may lose data, and it should not be relied on for anything that matters to you.

Once published, the software reaches you through Apple's App Store or through Google Play, and each company's own terms sit on top of these ones, covering the download and any payment. They handle distribution and billing; we never see a card number.

Neither store is a party to this agreement, neither of them provides the software, and neither is responsible for it. Refunds for a store purchase are handled under that store's policy in the first instance, though if you have a consumer guarantee claim against us, the section above stands regardless of what a store's refund window says.

No price is published on this website, and we would rather set one when the product is real than put up a figure we would only have to walk back.

When pricing exists, it will be shown before you are asked to pay, in Australian dollars, with whatever tax applies stated rather than added at the end. If the company becomes registered for GST, that will be reflected in the prices shown. Any subscription will be cancellable from inside the store account that took the payment, without needing to ask us first.

We can suspend or withdraw access where somebody is uploading footage of people who have not agreed to it, using the service to harass or expose somebody, attempting to break the security of the systems, or breaching these terms in a way that is serious or repeated.

Where we can, we will tell you what the problem is and give you a chance to fix it before doing anything drastic, because most problems are misunderstandings. Where the conduct is putting somebody else at risk, we will act first and explain afterwards. Suspending an account does not delete your data, and it does not affect any of the rights the privacy policy gives you over it.

You can stop at any time by deleting the application, and you can delete your account and everything in it as the privacy policy sets out. Nothing has to be cancelled by writing to us, and there is no retention offer standing between you and the exit.

We can stop for the reasons in the previous section, or by discontinuing the product altogether. If we ever shut the service down, we will give reasonable notice, provide a way to export what you have, and delete what remains rather than letting a dormant database of swing video sit somewhere indefinitely. The obligations that should outlive the relationship do: your ownership of your recordings, our confidentiality about them, and the limits in this document.

These terms will change as the product becomes real. The version and date at the top move whenever they do. Where a change materially affects your rights, we will tell account holders directly rather than relying on you to spot a new date on a web page, and continuing to use the software after that is how the new version takes effect.

A change to these terms cannot retroactively authorise something we did before it. If you do not accept a new version, stop using the software, and ask us to delete your data.

New South Wales law governs this agreement, together with the Commonwealth law sitting above it, and a dispute arising out of it belongs in the New South Wales courts.

Living elsewhere does not cost you the consumer protections your own jurisdiction grants, and where your local law lets you bring a claim at home, this clause does not shut that door. Our preference in every case is that you write to us first, because most things that turn into disputes started as something we could have fixed in an email.

If part of this document turns out to be unenforceable, that part is severed and the rest of it continues to operate. Letting something slide for a while is not the same as surrendering it. Taken with the privacy policy and the cookie notice, this page is the entire arrangement between us on the subject, and anything said before it drops away.

You may not transfer your rights under this agreement to somebody else. We may transfer ours if the business is sold or restructured, and if that happens the privacy policy travels with the data, meaning the commitments made here follow it to whoever takes it on. Nothing in this document makes either of us the other's agent, employee or partner, and nobody other than you and us gets rights under it.

Notices to us go to hello@aigolfcoach.im, and the contact page lists the subject lines that route them and how long each takes. Anything we need to tell you goes to whichever address your account carries, or failing that the one you last wrote in from.

Formal service of legal documents is the one exception. ASIC's register carries a registered office against ACN 698 412 467, that entry is public, and service belongs there.